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OCTOBER 2004 |
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Well here we are again with another enormous pile of poop... to make you "cock a hoop!".... hmmm, cock a hoop....now there's an expression you don't hear much anymore..... it could make a good title for something.... and you could also turn that subject into a phoner idea - 'expressions / sayings you don't tend to hear anymore'.... well, anyway, where were we? ... oh yes, welcome into our little pile of thought provokers and idea stimulators…… and with corporate takeovers looming on the horizon for many, is this the sound of another nail in the coffin for true "local" radio?.... many are saying "yes indeedy"..... there certainly seems to be a lack of localness about many a local station nowadays and that's where the key to a truly successful station lies... local stations will always have a tough job competing with the National Stations properly on a famous personality level.... BUT, as we all know, where local stations CAN score big is with their "localness" - their relevence to local society - their involvement in local events - even just referring to a local place name helps strengthen that presenter and station's worth in the mind of the listener... it's "their" station.... they feel a sense of pride and ownership in listening to you... which is why many people in the industry keep saying to me that they believe all these "cost cutting" exercises (syndicating evening programmes etc) will, in the end, be more harmful than helpful to a station's long term success..... they could have a point.... hey, big knobs!....keep it LOCAL... PLEASE!!!.... NOW THERE’S AN IDEA…. A bunch of phrases, names & titles for you to slowly mull over / brainstorm with colleagues and expand upon…….’Krapioke' - (an on-air singalong type comp?).... time for some 'Crotch Punching' - (highlight someone who needs slapping!)... or how about this idea, heard on an American station... 'Renew your Wedding Vows On-Air'... could send out the invites, have a "guest" list etc etc...if handled well it can make great radio!.... DOWNLOAD LOWDOWNs…. a topical bit of fun... http://funny.ansme.com/politics/bush/build.html COOL
QUOTE...
"If creativity is a field, copyright is the fence" John Oswald AND FINALLY…… with Star Wars back in the forefront again... I was reminded about the station who ran a huge promotion to give away a brand new Toyota, and when the lucky lady winner came into the station to collect her prize, she was handed a little plastic toy Yoda....
Creatively, |
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THE
SOUND STAGE
·
Sound
Ideas: The
Hair Lip!(MJ&BJ) · Quackers Pack Sample: Lord of the Wedding Ring and there's more new ear ticklers on the way soon.... And we're got a BOGOF sale too! (Buy One Get One Free!) We're having a clear out (grunt) of our CHARACTERS collection and before we move in some shiny new ones, we thought we'd have a sale… There's
The Engineer, Shatner Man, Road Rage Ricky, Bang Kok and his Hot Wok
and many more ..... THE
HALLOWEEN CD This
is THE collection of Halloween bits and pieces you’ve been waiting
for….. We’ve
collected together 30 unique flesh-ripping
tracks which include special effects beds, blood curdling sound bites,
gory music beds, and a couple of comedy skits too! You
WON’T be disappointed……. ________________________ AND
DON’T FORGET… You
can now pay for your orders with your credit or switch/maestro
card…. Details on the web site…. |
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Dave
Glass Productions Ltd 14 St John's Terrace Rd Redhill Surrey RH1 6HS |
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